The App Your Coach Pricing Teams Try It Free Book a Call
14 Days Free — No Credit Card

A real coach in your corner.
Finally.

Not a workout generator. Not an algorithm pretending to care. A coaching system built around a real human who adapts your plan when life gets in the way. You've started over more times than you can count. What's been missing isn't motivation — it's a guide who's been where you are and knows the way forward.

Start Your Free Trial → Talk to Coach Antonio
✓ No credit card ✓ No commitment ✓ Full access for 14 days
20+
Years Coaching
1000s
Lives Changed
1
Mission: You

Sound familiar?

You're not lazy. You're not broken. You've just never had the right support.

"I start strong, then life happens."

Work gets crazy. Family needs you. Your routine falls apart. Every time you try to get back, you're starting from zero again.

"I'm tired of figuring it out alone."

You're exhausted from being your own coach, nutritionist, and motivator. You just want someone who actually knows what they're doing — and is there when you need them.

"I've lost trust in the process."

After so many false starts and abandoned apps, you're skeptical anything will stick. You need proof before you commit — and that's exactly why we let you try it free.

What if you had someone who understood — because they've been there? Someone with 20+ years of experience who meets you where you are, adjusts when life throws curveballs, and walks beside you until you become the person you know you can be? Try it — 14 days, free, zero consequences.

Inside the App

This isn't another workout app.

Athlete for Life is a coaching system — not a library of exercises. Every feature exists to keep you connected to your coach, accountable to yourself, and progressing week after week.

No Other App Does This

Your Coach Actually Talks to You

Record a voice note. Hear one back. Real tone, real emotion, real coaching — not a chatbot, not a template. This is what makes it a relationship, not just an app.

🎙️Voice notes — share wins, struggles, or just how your week's going
🔊Personalized audio responses — Coach Antonio responds to you, by voice
💬Direct messaging — text when you need quick answers between calls
🏋️
Flexible Training

Your Session Pool

Every week, your pool fills with sessions across five categories — strength, trigger sessions, daily vitamins, recovery, and activity. You choose when to train. Life's unpredictable; your schedule should be too.

📊
Weekly Rhythm

The Pulse

Once a week, share where you're at — energy, wins, struggles, what's on your mind. Your coach reads every one and uses it to fine-tune your direction. Not mandatory, but for those who want real clarity on what they should and shouldn't be doing, this is where the magic happens.

🏆
Stay Locked In

Built-in Motivation

XP, skill points, quests, leaderboards, achievements, and a shop where your effort earns rewards. Training should feel like progress — because every session is.

🔥
Follow-Through

The Accountability Factor

A 12-week commitment tracker that measures follow-through, not perfection. Your coach sees what you said you'd do and what actually happened — and meets you where you are, every time.

✅
Daily Habits

Daily Wins

Four simple targets every day — training, nutrition, steps, and sleep. Color-coded progress so you can see momentum building. Small wins compound into real transformation.

Coach Antonio
Coach Antonio
Founder, holiAthlete Academy
20+
Years Coaching
∞
Patience
100%
Honest

Meet the coach who's been exactly where you are

I'm not here to sell you motivation. I've lived the struggle — the injuries, the setbacks, the seasons where fitness felt impossible. I built Athlete for Life because I know what it takes to come back. And I know you shouldn't have to figure it out alone.

  • ✓

    Empathy from experience

    I've been through the same struggles. I get it — and I won't judge you for where you are.

  • ✓

    Patience without enabling

    I'll meet you where you are, but I won't let you stay stuck. That's the balance you need.

  • ✓

    Honest feedback that respects you

    You'll always get the truth — delivered with care, never with judgment.

  • ✓

    A plan that adapts to your life

    New season? New schedule? We pivot together. Your program evolves as you do.

Let's Talk About Your Goals

Real People. Real Results.

Different goals. Different starting points. Same transformation.

Antonio is an exceptional trainer. I came to him wanting to lose weight, feel better, and improve my golf game. His work plans are dynamic and well planned. He keeps you honest and offers the appropriate encouragement. I've made great gains and I'm approaching the best shape of my life as I turn 50.

J
Jason C.
50, Physician — Lost weight, golf handicap down

Before Antonio, I wasn't someone who enjoyed the gym. But with a newborn daughter and a wife who's a pilates instructor, I knew I needed to step up. He's helped make working out something I look forward to. I've lost weight, gained muscle, and actually have energy for my family.

N
Nick F.
30s, Entrepreneur & New Dad

I was a soccer athlete but struggled with structure and nutrition. Antonio didn't just give me workouts — he taught me how to take care of myself for life. I played my best final season, and now as a law student, I still use everything he taught me.

L
Lilly F.
22, Law Student & Former Athlete

For People Who Are Done Starting Over

This isn't for everyone. It's for people who are done with quick fixes and ready for real change.

🔥

First Responders

Your job demands peak performance. Irregular schedules and high stress require a coach who understands the pressure you face.

💼

Busy Professionals

You're successful in your career but your health has taken a backseat. You need efficient training that fits your reality.

🔄

Comeback Athletes

Injury, life changes, or years away from training — you know what you're capable of and you're ready to get back there.

🎯

Goal-Driven Individuals

You have specific targets — a race, a strength goal, a transformation. You need expert guidance to get there.

👥

Teams & Departments

Fire stations, police departments, corporate teams — build unit cohesion and collective fitness with group programming.

🌱

People in Transition

New parent, new job, new city — your life is changing and you need a coach who can adapt your training to match.

✦ Start Here

14 Days. Full Access. Zero Risk.

No credit card. No commitment. No "gotcha" after the trial ends. Just download the app, answer a few questions, and start training today. If it's not for you, walk away — no questions asked.

🏋️ Your Session Pool
📊 The Pulse
🏆 Full Gamification
📹 Form Checks
💬 Community Access
📋 Your First Program
Start Your Free Trial →
✓ No credit card required ✓ No commitment whatsoever ✓ Full access for 14 days

When You're Ready for More

Love the trial? Here's how to level up — at whatever pace fits your life.

Most Popular
🔥

Group Coaching

The foundation — community + accountability

$125
/month
$200/month
Save 37% when paid in full
✓Full App Access — Train Anytime, Anywhere
✓Strength & Performance Programs
✓Recovery Modules & Mobility Routines
✓Form Feedback on Your Technique
✓Gamification, XP & Leaderboards
✓Weekly Pulse for Guidance & Direction
Start Free Trial →

14 days free, then $125/month

💎

1-on-1 Coaching

Your life, your plan — built around you

From
$422
/month
4, 6, or 12 month programs
✓Fully Custom Programming for Your Life
✓Unlimited Communication with Coach
✓Monthly, Biweekly, or Weekly Sessions — In Person or Online
✓Audio Coaching — Voice Messages with Your Coach
✓Unlimited Form Check Reviews
✓Everything in Group + Priority Support
Commitment
Session Frequency
Payment
Your Investment
$2,400
one-time
Save $240
Start Free Trial →

Try the app free, then upgrade when ready

The Real Comparison

Local trainer (2×/week)~$800/mo
Good for: Individual sessions only
holiAthlete 1-on-1From $422/mo
Daily programming, voice coaching, form reviews, The Pulse, gamification, sessions in person or online — and a coach who adapts when life happens

"I came to Antonio wanting to lose weight, feel better, and lower my golf handicap. Two years later, I'm approaching the best shape of my life as I turn 50. He keeps you honest — and that's exactly what I needed."

J
Jason C.
Weekly 1-on-1 Client, 2+ Years

Looking for team or corporate pricing? See our Corporate Wellness Programs →

Not sure which is right?

Start the free trial. You can upgrade, downgrade, or walk away at any point. Or book a call and we'll figure it out together.

📅 Book a Free Strategy Call
For Organizations

Your Team's Performance
Is Mission Critical

The training system first responders, healthcare professionals, and high-performing teams need to stay strong, unified, and ready — because those who carry real responsibility deserve a system built for their reality.

Corporate Wellness Program

On-site training, custom programming, and full platform access for your team. We build durable strength, reinforce camaraderie, and protect against injury.

✓4 quarterly on-site training visits
✓Full platform access for all members
✓Custom-built programs for your team
✓Team leaderboards & challenges
✓Progress tracking & reporting
✓Form check video reviews
✓Quarterly wellness assessments
✓Direct messaging support
10-25$2,400/yr~$8-20/mo per person
25-50$4,800/yr~$8-16/mo per person
50-100$8,000/yr~$7-13/mo per person
100+CustomLet's talk
Request a Proposal →

💰 The ROI Speaks for Itself

54%Lower insurance premiums
27%Fewer sick days
32%More productivity

When your team can prove they're meeting health and fitness standards, your organization saves on insurance — that's how we helped close our first fire department partnership. The investment pays for itself.

🚒👮🎖️👨‍⚕️

Built for First Responders & High-Impact Professionals

Your role demands more than basic fitness. It requires physical readiness, mental resilience, and the ability to perform under pressure. Our programs build durable strength, sharpen focus, and protect against injury so your team operates with confidence.

This isn't just training. It's performance insurance for those who serve, protect, and lead.

Intentional TrainingInjury PreventionRecovery ProtocolsStructure & Education
⚽🏀🏈⚾

Teams & Clubs

Sports Clubs, Travel Teams, Recreational Leagues — All Ages

Your athletes get a complete program designed specifically for your team — delivered through the app and ready to go. Whether it's in-season and the priority is staying healthy and on the field, or off-season and it's time to build strength and performance — the programming adapts to where your athletes are in their year. Need in-person sessions? We do that too.

✓Complete program design for your team's sport & level
✓In-season focus: health, injury prevention, maintenance
✓Off-season focus: strength, speed, performance building
✓In-person team sessions & on-site training available
✓Full app experience with gamification & leaderboards
✓Coach/admin dashboard with full visibility
Custom Pricing Based on roster size & season length
Let's Talk About Your Team →

The only thing you risk
is finding out it works.

14 days. Full access. A real coach in your corner. No credit card required. If it's not for you — no hard feelings, no questions asked.

Start Your Free Trial →

Have questions first? Book a free call — I'd love to hear your story.

By providing your phone number during signup or in your account settings, you consent to receive SMS/text messages from holiAthlete Academy including workout reminders, coaching tips, and program updates. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time. View our Privacy Policy and Terms of Service.