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holiAthlete Academy

You don't need another app.
You need someone in your corner.

You've tried the programs. You've downloaded the apps. You've started over more times than you can count. What's been missing isn't motivation — it's a guide who's been where you are and knows the way forward.

Start Your 14-Day Free Trial Book a Discovery Call
20+
Years Experience
1000s
Lives Changed
1
Mission: You

Sound familiar?

You're not lazy. You're not broken. You just haven't had the right support.

"I start strong, then life happens."

Work gets crazy. Family needs you. Your routine falls apart. Every time you try to get back on track, you're starting from zero again.

"I'm tired of figuring this out alone."

You're exhausted from being your own coach, nutritionist, and cheerleader. You just want someone to tell you exactly what to do — and actually be there when you need them.

"I've lost trust in myself."

After so many false starts, you're not sure you can actually do this. You need someone who believes in you even when you don't.

What if you had someone who understood — because they've been there? Someone with 20+ years of experience who could meet you exactly where you are, adjust when life throws curveballs, and walk beside you until you become the person you know you can be?

Coach Antonio
Coach Antonio
Founder, holiAthlete Academy
20+
Years Coaching
∞
Patience
100%
Honest

Meet the coach who's been exactly where you are

I'm not here to sell you motivation. I'm here because I've lived the struggle — the injuries, the setbacks, the seasons where life made fitness feel impossible. I built Athlete for Life because I know what it takes to come back, again and again. And I know you can't do it alone.

  • ✓

    Empathy that comes from experience

    I've been through the same struggles. I get it — and I won't judge you for where you are.

  • ✓

    Patience without enabling

    I'll meet you where you are, but I won't let you stay stuck. That's the balance you need.

  • ✓

    Honest feedback that respects you

    You'll always get the truth from me — delivered with care, never with judgment.

  • ✓

    Programming that adapts to your life

    New season? New schedule? We pivot together. Your program evolves as you do.

Let's Talk About Your Goals

How It Works

Structure when you need it. Flexibility when life demands it. Support every step of the way.

1

Start with a conversation

We'll talk about where you are, where you want to be, and what's gotten in the way. No judgment — just clarity on your unique path forward.

2

Get your personalized plan

Training, recovery, and mindset work designed around YOUR schedule, YOUR body, and YOUR current season of life. Not a template — a true custom approach.

3

Train with real support

Log workouts, track progress, and stay connected through the app. But more importantly — you'll have a Coach in your corner, checking in and adjusting as needed.

Real People. Real Results.

Different goals. Different starting points. Same transformation.

Antonio is an exceptional trainer. I came to him wanting to lose weight, feel better, and improve my golf game. His work plans are dynamic and well planned. He keeps you honest and offers the appropriate encouragement. I've made great gains and I'm approaching the best shape of my life as I turn 50.

J
Jason C.
50, Physician — Lost weight, golf handicap down

Before Antonio, I wasn't someone who enjoyed the gym. But with a newborn daughter and a wife who's a pilates instructor, I knew I needed to step up. He's helped make working out something I look forward to. I've lost weight, gained muscle, and actually have energy for my family. He's genuinely invested in my success.

N
Nick F.
30s, Entrepreneur & New Dad

I was a soccer athlete but struggled with structure and nutrition. Antonio didn't just give me workouts — he taught me how to take care of myself for life. I played my best final season, and now as a law student, I still use everything he taught me. He genuinely cares about every person he works with.

L
Lilly F.
22, Law Student & Former Athlete

For People Who Are Done Starting Over

This isn't for everyone. It's for people who are done with quick fixes and ready for lasting change.

🔥

First Responders

Your job demands peak performance. Irregular schedules and high stress require a coach who understands the unique pressure you face.

💼

Busy Professionals

You're successful in your career but your health has taken a backseat. You need efficient, effective training that fits your reality.

🔄

Comeback Athletes

Injury, life changes, or years away from training — you know what you're capable of and you're ready to get back there.

🎯

Goal-Driven Individuals

You have specific targets — a race, a strength goal, a transformation. You need expert guidance to get there efficiently.

👥

Teams & Departments

Fire stations, police departments, corporate teams — build unit cohesion and collective fitness with group programming.

🌱

People in Transition

New parent, new job, new city — your life is changing and you need a coach who can adapt your training to your evolving circumstances.

Why Coaching Changes Everything

A good workout is easy to find. Sustainable transformation? That takes something more.

📋

More Than a Workout

A local trainer might give you a solid session. But a plan thoughtfully designed for your month, week, and day — one that builds real accountability? That's different. Imagine spreading the value of a personal training session across your entire week, with someone ready to pivot when life throws hurdles your way.

🎯

20 Years of Learning What Actually Works

I've done the research. YouTube, podcasts, AI, trial and error — I've been through it all. And honestly? I've failed myself and others early in my journey as a wet-nose trainer. But those failures taught me what it actually takes: small, consistent actions applied to your life. Not heroic workouts twice a week.

🤝

A Plan We Build Together

I can't inject something into your schedule that your life rejects. It might work temporarily, but eventually you'll disregard it because it's not sustainable. We design your plan together — around your current season of life, not some ideal version that doesn't exist.

🔥

When Life Gets Hard, I've Seen It All

Job changes. Moving. New baby. Work projects taking over. Relationships falling apart. Plateaus. Injuries. Travel throwing off your rhythm. Kid responsibilities picking up. Death in the family. I've seen every hurdle. And I know what happens: training is the first thing to go — but it's often what was holding everything together.

"As soon as people start showing up for themselves, the first thing they say is: 'I'm starting to feel so much better.' My job is to help you understand that, love that, and make it a staple in your life. It's therapy — not just for the body, but for the mind and soul."
— Coach Antonio

"I came to Antonio wanting to lose weight, feel better, and lower my golf handicap. Two years later, I'm approaching the best shape of my life as I turn 50. He keeps you honest — and that's exactly what I needed."

J
Jason C.
Weekly 1-on-1 Client, 2+ Years

The Real Comparison

Local trainer (2x/week @ $100/session)~$800/month
Good for: Individual sessions
holiAthlete 1-on-1From $422/month
Good for: Complete transformation with daily programming, unlimited support, form reviews, and a coach who adapts when life happens

This coaching is for you if:

✓ You've tried figuring it out alone and you're done guessing ✓ You need someone who will pivot with you when life changes ✓ You're coming back from injury or a long break ✓ You have specific goals and want expert guidance to get there ✓ You want real accountability, not just a workout plan

Choose Your Path

Start with what fits. Upgrade anytime.

✨ Most Popular
🔥

Group Coaching

Perfect for getting started

$125
/month
$200/month
Save 37%
✓2x Live Group Calls Weekly
✓12-Week Progressive Programs
✓Private Member Community
✓Full App Access + Gamification
✓Weekly Challenges & Prizes
✓Cancel Anytime
Start Free Trial →

14 days free, then $125/month

💎

1-on-1 Coaching

Your coach, in your corner

From
$422
/month
4, 6, or 12 month programs
✓Custom Program Design
✓Monthly or Weekly Video Calls
✓Unlimited Form Check Reviews
✓Direct Messaging with Coach
✓Priority Support
✓Everything in Group
Commitment
Call Frequency
Payment
Your Investment
$2,400
one-time
Save $240
Start Free Trial →

Try the app free, then upgrade

What's Included in Your 14-Day Free Trial

📱Full app access with all features
📋Your first personalized program
📹Form check video reviews
🏆Gamification, XP & leaderboards
💬Community access
💳No credit card required

What Happens After You Sign Up

1
Answer 3 Quick Questions
Goals, equipment, and any areas you want to focus on
2
Get Your Program Instantly
AI matches you to the right training plan — Day 1 is ready
3
Start Training Today
Open the app, follow the workout, log your results

Looking for team or corporate pricing? See our Corporate Wellness Programs →

Not sure which is right for you?

Let's have a conversation about your goals and find the perfect fit.

📅 Book a Free Strategy Call
🔥 For Organizations

Your Team's Performance
Is Mission Critical

This is the training system first responders, healthcare professionals, and high-performing teams need to stay strong, unified, and ready — because those who carry real responsibility deserve a system built for their reality.

Corporate Wellness Program

On-site training, custom programming, and full platform access for your entire team. We build durable strength, reinforce camaraderie, and protect against injury.

✓4 quarterly on-site training visits
✓Full platform access for all employees
✓Custom-built programs for your team
✓Team leaderboards & challenges
✓Progress tracking & reporting
✓Form check video reviews
✓Quarterly wellness assessments
✓Direct messaging support
10-25$2,400/yr~$8-20/mo per person
25-50$4,800/yr~$8-16/mo per person
50-100$8,000/yr~$7-13/mo per person
100+CustomLet's talk
Request a Proposal →

💰 The ROI Speaks for Itself

15-25%Less healthcare costs
27%Fewer sick days
32%More productivity
🚒👮🎖️👨‍⚕️

Built for First Responders & High-Impact Professionals

Your role demands more than basic fitness. It requires physical readiness, mental resilience, and the ability to perform under pressure when others depend on you most. Our programs are engineered to build durable strength, reinforce camaraderie, sharpen focus, and protect against injury so your team can operate with confidence, clarity, and control — on shift, in crisis, and in everyday life.

This isn't just training. It's performance insurance for those who serve, protect, and lead.

Intentional TrainingInjury PreventionRecovery ProtocolsStructure & Education
⚽🏀🏈⚾

Teams & Clubs

Sports Clubs, Travel Teams, Recreational Leagues — All Ages

Give your athletes a competitive edge with programming delivered through our app. Seamless download, enter your team code, and athletes are automatically enrolled in your club's program — no friction, no confusion. Keep athletes healthy and injury-free in-season, and build strength and performance out-of-season.

✓Programming tailored to your sport & level
✓Team code or pre-approved email access
✓In-season maintenance & injury prevention
✓Off-season strength & performance building
✓On-site training sessions available
✓Team leaderboards & challenges
✓Coach/admin dashboard with visibility
✓Season-based access duration
Custom Pricing Based on roster size & season length
Let's Talk About Your Team →

Ready to finally have someone in your corner?

Your 14-day free trial is waiting. No credit card. No commitment. Just a chance to see what real support feels like.

Start Your Free Trial →

Have questions first? Book a free call — I'd love to hear your story.

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